Category Archives: social media

Employee Satisfaction and Links to Success

Posted on by
2

Strategy Plan One

August 18, 2012

Employee Satisfaction

Oh no, we could all see the coming.  We could all feel the tensions in the office.  Everyone, every worker has been on edge.  With poor global economic conditions how could anyone feel great about their workplace and about their future employment.

The past few years, businesses have experienced troubling times, and that is an understatement.  At the very core of every operation is the workers.  A business cannot function without its’ valued workforce, and keeping them happy in these times is challenging.

However, there are significant signs that employees who are engaged and happy lead to greater success, productivity and profitability.  When efforts are made by management, productivity improvements can occur even in these tough economic times.

This infographic from Social Cast highlights this linkage of employee satisfaction with success.

Employee Satisfaction – Top 5 Factors

  • Job security (63%)
  • Benefits (60%)
  • Compensation and pay (57%)
  • Opportunity to use skills (55%)
  • Feeling safe in the workplace (54%)

Engagement:

  • 86% of engaged employees express happiness in the workplace
  • Highly engaged organizations experienced 87% less turnover and 20% productivity improvement

Check out more interesting facts and statistics in this infographic.

Employee Satisfaction

Source: Social Cast

More on Management, Employees, and HR:

More business blogs of interest:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media – Getting Organized With a Task List

Posted on by
3

Strategy Plan One

August 11, 2012

Social Media – Task List

Do you have a new or existing business and feeling overwhelmed with trying to keep up with all the activities you feel you need to accomplish, on the multitude of social media platforms?  You may not be alone as there are endless activities you could complete, in a swirling universe of social media, all for different reasons and objectives.

Here in this infographic is an example of what The Whole Brain Group classifies as a “Sensible Social Media Checklist” of activities.

social media - task list

 

Source:  The Whole Brain Group 

Social Media Marketing

So what’s in your social media strategy?  What do you plan to tackle on a daily, weekly, and monthly basis.  The above infographic gives us a glimpse of something that may work for one company.  Ensure you plan out your social media strategy and activities.  Test out and measure your efforts.  Constantly be looking to improve and revise your strategy and activities for better results.  Make it applicable to your business and to the way you engage and communicate with your customers.

In developing your social media plan:

  1. Establish your objectives
  2. Investigate methods to communicate and engage your customers
  3. Develop some options for marketing activities
  4. Determine social media platforms that would be applicable 
  5. Develop a plan of social media activities  (social media task list)
  6. Estimate the marketing budget
  7. Implement, test, measure, analyze
  8. Revision and continuous improvement for better results

 

Here are some additional Social Media articles, blogs and infographics:

More business blogs of interest:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

 

Social Media Impacts on Small Business [infographic]

Posted on by
4

Strategy Plan One

August 4, 2012

Social Media and Small Business

Small businesses face a significant uphill battle in these economic times to engage and communicate with consumers.  Marketing and communications have vastly changed over the past few years, and with the add-on of social media as a tool, measurable benefits and trends are occurring with the small business sector.

This informative graphic from Bolt Insurance highlights the following small business and social media statistics and trends:

  • 81% of small business use social media to get their message out and engage with customers
  • 95% use email marketing
  • 98% of small business engage in website marketing
  • 62% of businesses not using social media will plan to in the next year
  • 81% that currently use social media will step up efforts in the next year

Top challenges small businesses face according to this survey:

  • 80% claim attracting new customers are the biggest challenge
  • 52% state obtaining referrals as the greatest issue
  • 41% of small business would like to squeeze and maximize results with marketing dollars 

Social media effectiveness:

  • 82% state Facebook as the most effective social media platform
  • 73% of respondents say YouTube most effective
  • 47%  LinkedIn 
  • 47% claim Twitter is the most effective social media site

View some more interesting statistics in the infographic below.

small business marketing

 

Courtesy: Bolt Insurance

As an entrepreneur / small business, it is advantageous to stay on track with developing trends and to design products and services that not only meets current customer demand, but also future consumer needs.  Review and analyze marketing conditions and trends, and plan accordingly.

Here are some additional Social Media articles, blogs and infographics:

More business blogs of interest:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Jobs – What Social Media Companies Are Looking For

Posted on by
2

Strategy Plan One

July 14, 2012

Social Media Jobs

Interested in a career in social media?  Do you want an idea of positions, roles and employment criteria?  You may have passion and desire to be an entrepreneur in social media or work within a leading social media company, but it is a fiercely competitive media – tech field.  How would you position yourself to stand out from other candidates and be that social media star companies are looking for?

MindFlash has produced an infographic on social media industry employment, highlighting the social media positions typically available and favorable employment qualifications.  The value added side of the infographic also provides some tips to landing your much desired social media job.  These tips are valuable across the board for many professions in various industries, and applicable to potential entrepreneurs in gaining capacities in operation and management experience related to social media related ventures. Here are some of the stand-out qualifications that will put you out front:

Social Media Exposure and Presence

Get noticed by being everywhere on social media, highlighting your capabilities.  It is important to brand yourself out there, just as important as companies branding themselves.  Several social media personalities are well-known throughout the platforms.

Social Media Proficiency

As you brand yourself as the specialist in social media, it is best that you know social media platforms inside and out.  Knowing all the features, apps, mechanics of all the major sites is a must.

High Creativity in Social Media

Employers and partners want to acquire creativity as an asset to the organization.  If you have that creative, innovative edge, you may have the competitive advantage over others.

Keeping it Professional

Employers strongly live by their codes of conduct and values and ethics guides.  Social media is all about external visibility.  You will need to make sure you uphold strong values and ethics and that your conduct in and outside the company is appropriate.

Social Media Industry Knowledge

Employers want to acquire professionals who know what is going on in the industry.  To win in a job competition, and in entrepreneurial ventures, you will need to have a pulse on industry players, trends, and resources.  Knowing companies inside and out will score you well in the essential criteria of the position.

Partnership Building Across the Social Media and Tech Industry

It is an asset if you are well-known in the industry for collaboration on projects across companies and having the ability to structure beneficial partnerships and joint ventures.  Companies can be specialists in one area, but may require the assets, knowledge, or proprietary processes, products and services of a synergistic partner.  Once again, bonus points will be scored if you rank well here.

Volunteering and Try Outs

You have nothing to lose by offering yourself to companies to demonstrate your capable, value-added skill set.  It may set you apart from the competition if you can offer to work on a trial basis (sometimes for free or cut rate).  Generate some of your own conditions if you do come across the opportunities, as both parties must mutually agree to duration, scope of work, and end objectives.

social media - job tips

Source:  Mindflash

There are other qualities that didn’t get captured here, including dedication, judgement, strong project management skills, ability to work as a team player, and leadership competencies that would surely benefit you in obtaining the “best fit” for the any social media position.

Here are some additional Social Media articles, blogs and infographics:

More business blogs of interest:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

EService, Social Media and Customer Service Trends [infographic]

Posted on by
6

Strategy Plan One

June 23, 2012 

Eservice, Social Media and the Customer

With the social media craze estimated to grow by 37% this year, businesses must be ready to intercept social media friendly customers and serve them well.  It’s not just about speed of service to customers, but the other factors that play into building that customer base, and just as important, retaining those customers.

Here is a strategic look at customer service from the Eservice & Social Media business side, in this infographic from Bluewolf.

Ground-breaking customer service models driven by:

  • 87% customer demand for better service
  • 71% from pressures from competition 
  • 28% loyalty of the customer

Customer behavior when businesses screw up:

  • 17% leave after a single mistake
  • 40% hit the road after a two mess-ups
  • 28% have had enough after the third mistake

Social Media and Eservice Trends:

  • E-service (web, social media, chat) estimated to grow by 53% in the next year
  • Social media expected to grow by 37%
  • By 2020: 90% of businesses will use social media for responding to customer inquiries
  • 20% of Fortune 500 companies engage with customers on Facebook

customer service - social media

Changing the customer service model may be necessary for businesses as the social media platforms in use will continue to grow.  Integrating and emphasizing an Eservice model would seem essential to the speed and effectiveness of customer service, in satisfying the customers for long-term relationships with businesses.

Here are some additional Social Media articles, blogs and infographics:

Customer Service blogs and infographics:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media, Mobile and Internet Data by the Minute [infographic]

Posted on by
1

Strategy Plan One

June 22, 2012 

Social Media, Mobile, Internet Data

It is mind boggling how much data we create and digest through multiple forms of electronic media and devices.  Taking the business perspective on the “data created every minute” information in the infographic from Domo:

  • Consumers spend over $272,000 / minute – sites are showing trends in e-commerce fused with social media activities
  • Brands receive ~35,000 likes / minute on Facebook – does your business have a presence in social media sites?
  • YouTube users upload 48 hours of content / minute – Sites with video lead to more sales
  • Mobile increases its user base by 217 every minute – trends are favorable in mobile app and e-commerce through mobile devices
  • Facebook users share almost 700,000 pieces of content / minute – as an astute marketer in your business, create valuable content worth sharing

social media mobile internet data by the minute

Here are some additional Social Media articles, blogs and infographics:

More on Mobile Market and Mobile Apps:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media and Online Customer Trends [Infographic]

Posted on by
Reply

Strategy Plan One

June 19, 2012 

Social Media and E-commerce

Social media use and e-commerce have strong business connections.  Where are the trends heading?  Are online sales trends through social media on an exponential growth track or on a realistic, small growth trend similar to non social media linked sales?

Here is an interesting infographic from Gloople, and the highlights:

  • Only 9% of commerce currently generated online
  • 60% of consumers shop online quarterly
  • By 2015, 50% of companies will generate online sales through social media or mobile apps
  • Estimated: 192 Million consumers will shop online by 2016
  • Big Jump: Ave. annual online spending by consumers in 2016 over $2,000
  • Big Online Sales globally – estimated to exceed $400 Billion annually by 2016

Social Media Consumer Trends:

  • 20% online purchases within a social media site
  • 40% of Twitter Users search for products & services via Twitter
  • 12% of consumers made purchases due to info found on Twitter
  • 75% more likely to purchase if a friend endorses through social media
  • 34% more likely to share purchase info on social media site than on an           e-commerce site
  • 77% of online shoppers use reviews
  • 81% receive online advice on products & services

Social Media Commerce Facts and Statistics

  • 700 Billion minutes / month spent on Facebook
  • 6.5% click through rate on Facebook walls
  • Don’t forget Google+ …now at 170 M users
  • Pinterest now accounting for 3.6% of referral traffic
  • Pinterest click through rate 3 times more than Google+
  • 65% of global top 100 companies have a Twitter account

social media - online customer trends

Here are some additional Social Media articles, blogs and infographics:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Use, From the Employer Perspective [infographic]

Posted on by
Reply

Strategy Plan One

June 17, 2012 

Social Media Use

Social media is everywhere and too hard to avoid and easy to connect, whether at home, on the road using mobile devices, or at work (shhh – using work computer during work hours).  However, employers have long observed the “use at work” trend, and while some encourage use of technology at work, some have implemented acceptable computer and internet use policies limiting or eliminating using social media sites.  Does your company have a policy?

Here is an interesting infographic from Pay Scale highlighting the employer perspective on social media use at work.

  • 55% of Employers have a formal Policy on Social Media Use
  • 42% Employers say “NO” to social media use at work
  • 59% of media companies encourage employees to use social media at work
  • 71% of energy companies forbid using social media at work
  • 65% of companies use social media for human resource recruiting

Social media - Use at work

Source:  Pay Scale

Here are some additional Social Media articles, blogs and infographics:

Twitter Statistics Showing Exponential Growth [infographic]

Digital Marketing – Conversion Opportunities for Business

Social Media Buttons for Targeting Your Business Audience [infographic]

Social Media Statistics on the Fortune 500 Companies [infographic]

Social Media Statistics on Pinterest – Traffic and Online Sales Impacts

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Twitter Statistics Showing Exponential Growth [infographic]

Posted on by
2

Strategy Plan One

May 27, 2012 

Twitter Statistics

In the past 8 months, the Twitter user base has tripled to approximately 580 Million users…  almost 1/12 of the world’s population.

Where are your business markets?  The biggest percentage of users by country:

  • US :  24.5%
  • Japan: 6.9%
  • India: 5.6%
  • UK: 5.1%
  • Spain: 4.2%
Consider the marketing impact of using Twitter to get your targeted business message out to approximately 140 Million active Twitter users.   Here are some other statistics of interest in this infographic by RIA Novosti.

Twitter Statistics

Courtesy: Rian.ru.

Other business blogs and Infographics on social media:

Social Media Marketing Information:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Buttons for Targeting Your Business Audience [infographic]

Posted on by
2

Strategy Plan One

May 25, 2012 

Social Media Buttons

Many businesses need to consider what social media platform to use when messaging and targeting audiences, as each represents slightly differing markets. Some provide great referral traffic and significant volumes of traffic to your business.  Some social media platforms are dominated by male users, while others have a majority of female users.

Whether you are focused on Business to Business (B2B) or Business to Consumer (B2C), here are some of the highlights of the business perspectives from this infographic:

  • Largest volumes of uses:  Facebook, Twitter, LinkedIn
  • Female audience majority: LinkedIn, Pinterest, Twitter
  • Male audience majority: Google+, Facebook
  • B2B: LinkedIn, Twitter, Facebook
  • B2C: Stumbleupon, Digg
  • Referral Traffic:  Facebook, Stumbleupon, Twitter, Pinterest
Here is another infographic on social media buttons for business from TheSearchAgents.

social media buttons for busines

Other Social Media blogs and infographics:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One