Social Media and Online Customer Trends [Infographic]

Strategy Plan One

June 19, 2012 

Social Media and E-commerce

Social media use and e-commerce have strong business connections.  Where are the trends heading?  Are online sales trends through social media on an exponential growth track or on a realistic, small growth trend similar to non social media linked sales?

Here is an interesting infographic from Gloople, and the highlights:

• Only 9% of commerce currently generated online
• 60% of consumers shop online quarterly
• By 2015, 50% of companies will generate online sales through social media or mobile apps
• Estimated: 192 Million consumers will shop online by 2016
• Big Jump: Ave. annual online spending by consumers in 2016 over $2,000
• Big Online Sales globally – estimated to exceed $400 Billion annually by 2016

Social Media Consumer Trends:

• 20% online purchases within a social media site
• 40% of Twitter Users search for products & services via Twitter
• 12% of consumers made purchases due to info found on Twitter
• 75% more likely to purchase if a friend endorses through social media
• 34% more likely to share purchase info on social media site than on an           e-commerce site
• 77% of online shoppers use reviews
• 81% receive online advice on products & services

Social Media Commerce Facts and Statistics

• 700 Billion minutes / month spent on Facebook
• 6.5% click through rate on Facebook walls
• Don’t forget Google+ …now at 170 M users
• Pinterest now accounting for 3.6% of referral traffic
• Pinterest click through rate 3 times more than Google+
• 65% of global top 100 companies have a Twitter account

Here are some additional Social Media articles, blogs and infographics:

• Social Media Use, From the Employer Perspective [infographic]
• Twitter Statistics Showing Exponential Growth [infographic]
• Digital Marketing – Conversion Opportunities for Business
• Social Media Buttons for Targeting Your Business Audience [infographic]
• Social Media Statistics on the Fortune 500 Companies [infographic]
• Social Media Statistics on Pinterest – Traffic and Online Sales Impacts

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Twitter Statistics Showing Exponential Growth [infographic]

Strategy Plan One

May 27, 2012 

Twitter Statistics

In the past 8 months, the Twitter user base has tripled to approximately 580 Million users…  almost 1/12 of the world’s population.

Where are your business markets?  The biggest percentage of users by country:

• US :  24.5%
• Japan: 6.9%
• India: 5.6%
• UK: 5.1%
• Spain: 4.2%

Consider the marketing impact of using Twitter to get your targeted business message out to approximately 140 Million active Twitter users.   Here are some other statistics of interest in this infographic by RIA Novosti.

Courtesy: Rian.ru.

Other business blogs and Infographics on social media:

• Social Media Buttons for Targeting Your Business Audience [infographic]
• Social Media Statistics on the Fortune 500
• Social Media Statistics on Pinterest
• Social Media Statistics and Impacts on Business

Social Media Marketing Information:

• 10 Small Business Tips for Social Media Marketing
• Social Media Marketing Guide
• Social Media Marketing: A Small Business Primer

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Statistics on the Fortune 500 Companies [infographic]

Strategy Plan One

May 22, 2012 

Social Media Statistics

How well are Fortune 500 companies doing in the social media world?  Here’s some more social media statistics on Fortune 500 companies through this Infographic by Go-Gulf web technologies.

Highlights of Fortune 500 companies and integration into social media:

• Only 23% have corporate blogs, compared to 37% of Inc 500 companies 
• Majority of blogs centered on consumer goods (clothing, retail, electronics, etc.)
• 62% have a Twitter account, with Google at the top with 4.8 Million followers
• 58% have a Facebook page, with Coca-Cola leading with ~ 42 Million likes

Other blogs on social media you may be interested in:

• Social Media Statistics on Pinterest
• Social Media Statistics and Impacts on Business
• Use of Social Media for Marketing
• Social Media Sites – Pushing Over Valuation

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Statistics on Pinterest – Traffic and Online Sales Impacts [infographic]

Strategy Plan One

May 19, 2012 

Social Media Statistics – Pinterest

Here is some proof that Pinterest, the growing social media pinning site, is gaining massive e-commerce momentum.  Check out these statistics illustrated in this infographic from Shopify on Pinterest:

• 3rd most popular social media site
• 145% – daily growth in new users
• 16% gain (over 2011) stores citing revenue from Pinterest
• Over 400% increase in online orders from pins over the last 6 months
• $80 average order through Pinterest

Check out some more interesting social media blogs:

• Business and social media
• Social media marketing and other marketing activities
• Social media Over valuation [infographic]
• Social media valuation factors
• Social media facts, figures, stats

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Statistics and Impacts on Business [Infographic]

Strategy Plan One

May 16, 2012

Social Media Statistics

An interesting infographic from Pagemodo has just been released, illustrating the statistics and impacts of social media on businesses.  Here are some highlights of their survey:

• 53% use Social Media for business / 47% do not
• 19% use Facebook, 15% use LinkedIn, 4% use Twitter
• 12% of respondents say social media is a must in business marketing
• 33% of businesses use metrics to measure Return on Investment from social media activities

What is the biggest benefits:

• 88% of Brands indicate exposure as one of the biggest benefits
• 72% claim increased traffic from social media marketing is the biggest 
• 62% of marketers state improved search rank is the best benefit 
• Dell claims a 300% traffic improvement with social media 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

Mommy Blogger Domination [Infographic]

Strategy Plan One

March 29, 2012 

The big business world of Mommy Blogging is illustrated brilliantly in this infographic below, courtesy of infographicsarchive.com.

Mommy blogger huge numbers:

• 4.2 Million Mommy bloggers and growing  
• 33% of bloggers are Moms
• Social Media – 79% of Moms are active on social media
• Over 81 Million women active in social media on a weekly basis
• US Moms spend $2.1 Trillion per year

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media – Business to Business (B2B) [Infographic]

Strategy Plan One

March 27, 2012 

Are you using social media for business to business dealings, to promote products and services and/or to generate more business to business sales leads?  Are you using Social Media as one of your business to business marketing strategies in messaging about your business, product or service?  Here  is an interesting infographic developed by Nowsourcing.com and presented by Insideview.com.

Of interest:

• 90 % of business 2 business companies use Facebook
• 67% more leads/sales per month for companies with an active blog
• IBM reported a 400% increase in one quarter when using social media sales strategy
• in a survey, 75% of the respondent (global buyers) said that they would use social media in the buying process in the future

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

Twitter Statistics [Infographic] – A Short Business Tweet Perspective

Strategy Plan One

March 22, 2012 

Here is an interesting Infographic on Twitter statistics courtesy of onlineschools.com.  To highlight from a business perspective in targeting the right audience, the majority of Twitter users are:

• Female
• 23 – 49 in age demographic, and
• Higher, post-secondary educational background

In terms of active users, some reports have cited the out of the 300 Million plus users, current active user base is around 120 Million active Twitter Users.    So you could assume that eventually and approximately 1/3 of your followers are actually active users.  Target your followers and determine if:

1. Twitter is the appropriate social media platform for messaging about your product or service
2. The Twitter user audience is the right target audience
3. Your followers are following you for the right purpose

Courtesy of onlineschools.com 

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One