SEO Guide to Higher Conversions with a Few Steps [infographic]

Strategy Plan One

June 28, 2012 

SEO Guide

A few strategic steps have been pointed out by SeoGadget in this infographic, to obtain higher conversion rates on sites.

To note, the steps highlighted in this infographic follow the steps in strategic thinking and  strategic planning, including identification of issues, development of options, selection and implementation, and measuring results and revisions.  The steps and methodologies pointed out in the infographic include:

  • Establishing funnels and use of measurement tools
  • Using analytics to measure what is going on with visitor actions on websites
  • More tools to determine the barriers to conversion
  • Surveying internal staff and customers on the process, barriers, feedback to conversion
  • Gathering and implementing more external feedback mechanisms on your products, site, service
  • Building strong marketing and advertising programs
  • Framing the solutions
  • Testing, review of methods and results, revision and repeat

SEO guide - optimization

Source: SeoGadget 

Other relevant blogs, articles and infographics you may find interesting:

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Green Strategies – Small Business Survey [Infographic]

Strategy Plan One

April 19, 2012 

Green Strategies

Eco-friendly, green strategies are good for the environment and are also good for business as it helps build solid positive relationships with customers who will make a connection with the green conscious business.  The green environmental sector is big business, with 2011 revenue estimates at nearly $330 Billion.

During February 2012 Office Depot surveyed over 1000 small businesses to gauge information on implementation of green strategies and use of green products across operations.  The small business results in this infographic were surprising, with:

  • 70% to implement green strategies in the next 2 years
  • 61% of small businesses currently implementing green practices
  • 82% having a recycling green strategy
  • 56% learning about green products online
Concerns by small business implementing green strategies and products:
  • 39% concerned with the cost 
  • 21% concerned about lack of green strategy and product options
  • 13% concerned about clarity around going green
  • 13% cite concerns on quality of green programs / products, and
  • 11% state lack of time as a concern

green strategies

Source:  BusinessWire

 

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Social Media – Business to Business (B2B) [Infographic]

Strategy Plan One

March 27, 2012 

Are you using social media for business to business dealings, to promote products and services and/or to generate more business to business sales leads?  Are you using Social Media as one of your business to business marketing strategies in messaging about your business, product or service?  Here  is an interesting infographic developed by Nowsourcing.com and presented by Insideview.com.

Of interest:

  • 90 % of business 2 business companies use Facebook
  • 67% more leads/sales per month for companies with an active blog
  • IBM reported a 400% increase in one quarter when using social media sales strategy
  • in a survey, 75% of the respondent (global buyers) said that they would use social media in the buying process in the future

Social media strategies - business 2 business

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Business Life Cycle and the Current Economic Climate

Strategy Plan One

March 17, 2012 

Business Life CycleBusiness Life Cycle

In the normal context of the business life cycle, a business, product, service or idea will progress through development, growth, peak and decline phases.

This cycle normally repeats over and over again as businesses usually adapt and change with the environment, close to the peak or into the decline phases.  The resulting graph of a fairly healthy, adjusted business looks like waves increasing in height from left to right on the graph.

Current Business & Economic Climate

In addition to the phases of the normal business life cycle, other factors such as economic or global issues can alter the business life cycle.  In the current economic climate over the past couple of years, those business cycles have either peaked or declined earlier than projected.  In a recessionary period, many business cycles may be on the declining side, but as economies pull out a recession, cycles hit a low stabilization period and another growth period begins.  Many businesses in 2012 are coming off the declining phase, reaching a low and are starting on the growth incline again.  Some stock graphs sometimes mimic the business cycles of many corporations.

Business Life Cycle

Business Cycle – Development Phase

This phase is the stomping ground for new product and business development.  It is the research and development phase behind ventures, with heavy emphasis on planning, testing and piloting projects.  In a repeating cycle this is a period of stabilization (as indicated by the trough on the graph), as companies have adjusted from declining phases and have stabilized operations and finances from a potential loss period.

Business Cycle – Growth Phase

Business Life CycleFollowing the development or stabilization period, companies and businesses enter a growth period, where new revenues grow from new products & services, or improvements made in operations.  The growth, inclined phase indicated on the graph could be a result of efficiencies made in operations, to make businesses more competitive.

Business Cycle – Peak Phase

As products, services, ideas, and business reach maturity, they hit a peak phase where no further growth occurs.  Peak phase may indicate no further revenue can be generated from products, or that the business has reached its maximum market penetration, or that the business may have reached maximum consumer interest.  If you are keeping accurate, timely track of your finances and analyzing your trends, this would indicate that you may have to start making adjustments in business.

Business Cycle – Decline Phase

Many economists and business professionals have stated that the current global economic circumstances may have caused companies to enter the decline phase faster than projected.  In the normal business cycle, if adjustments to business are not made, companies, products and ideas usually enter a deep decline period.  The current economic climate may have accelerated that, but many statistics are indicating that the economies are turning around.

Business Cycles Repeat and Return to the Positive

As noted in the cycle, declining phases cause reactionary measures to once again achieve a period of stability.  Following stable periods comes growth phases and the business cycle repeats on and on.

Business Tips for the Business Cycle

  • Be aware of where your company, product, service or idea is within the business life cycle
  • Keep track of your finances and operations and watch for trends as these trends are your indicators.
  • Be pro-active rather than reactive; being pro-active to trends may help you recover easier and faster from declining phases
  • Be cognizant of the business and economic climates locally, nationally and on a global basis

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St. Patrick’s Day – Another Pot of Gold for Businesses

Strategy Plan One

March 16, 2012 

St. Patrick's day - Pot of GoldSt. Patrick’s Day

On the other side of the rainbow, another calendar event brings another commercial opportunity for entrepreneurs.  For St. Patrick’s Day, this special period is no exception.  From a BigInsight survey for 2012 St. Patrick’s Day spending, businesses will reap an estimated $4.6 Billion pot of gold for this year’s event in the US.

St. Patrick’s Day Retail Statistics

According to the National Retail Federation (NRF) the average spending per consumer is estimated to be $35 US, centered on the food & beverage industry, but also ties into the retail industry with festive merchandise purchasing.  Now that’s a lot of shamrocks!

St. Patrick’s Day Event – Business Planning

It is good business practice to plan out your operations and marketing well in advance.  As part of your normal business planning core activities, your business plan may be targeting calendar periods such as this one, promoting your own mix of good & services.  As a well prepared entrepreneur in industries such as retail, and if you rely on bigger calendar events to fuel your annual sales, ensure that you plan accordingly well in advance.  This includes shaping your marketing strategy and aligning your suppliers, months before the actual calendar event.

So, sit back enjoy your green alcoholic beverage and plan out your next commercial opportunity.  With some Irish luck, you will hit your pot of gold.

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© 2012 Strategy Plan One

The Four Capacity Building Pillars of Entrepreneurship

Strategy Plan One

March 7, 2012

Capacity BuildingCapacity Building for Strong Entrepreneurship

To be a successful entrepreneur, individuals must build capacities in four key strategic areas – Operational, Management, Financial Management, and Personal capacities.  Entrepreneur capacity building involves developing the combination of all four capacity elements, to provide the ingredients for a great entrepreneurial success soup.

Some of these capacities are gained through experience throughout your career, while others are learned through educational avenues.  Some successful entrepreneurs are born with strong personality traits, and some behaviors are strengthened through learned responses in the business environment.

Here are the four key categories of capacity building leading to the development of successful entrepreneurs.

Operational Capacity Building

Having a brilliant understanding of an industry and business at ground level builds operational capacity.  This of course involves working in a variety of business operations for a period of time prior to diving into entrepreneurship.  This is where you gain valuable insight into what makes businesses tick.  Understanding the dynamics on the floor, in the cubicles, in the field and out on the road, gives you the perspective on how to lead, organize and plan for operations.

Management Capacity Building

Taking operational experience one more step, gaining management experience in a field or business will be directly applicable to managing your own business.  The valuable experience you gain managing operations, resources and people will give you the applicable tools for your own business.  With a few years of management experience, you will gain management capacity and an understanding of responsibilities and accountabilities at that level… all precursors to managing your own company.

Capacity BuildingFinancial Management Capacity Building

Through a combination of work experience and education, you need to be well-grounded and versed in managing finances. You need to be able to accurately estimate and build financial statements and to understand them.  With gained skills, you will need to be able to analyze financial statements, looking at trends and indicators and what those all mean to your business.  Financial reports provide key indicators and information on the business’ financial health…there is a wealth of information in the financial statements.  Other parties, partners and financial institutions will be looking at you and your organization’s ability to manage finances.

Personal Capacity Building

Of extreme importance, if you don’t have some key personal, entrepreneurial traits you may be closing up shop fast.  Some people are born with strong traits while other behaviors can be picked up along the development pathway.  Demonstrating strong traits and behaviors such as dedication, perseverance, ambition, determination, strong-will, openness, honesty, transparency, fairness, etc may move you along the pathway to become a successful entrepreneur.

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Time to Give Back as a Successful Entrepreneur

Strategy Plan One

March 4, 2012

Achieving SuccessAchieving Success

Achieving success as an entrepreneur can be interpreted a number of ways at a number of different levels.  No matter how you slice it, you most likely achieved success through your own efforts AND from the people, contacts and professionals that helped you get there.  At some point you should be willing to continue that good-will cycle and help other budding entrepreneurs.  Do your part to help the business environment thrive.

What You Received Along Your Way to Achieving Success

On your pathway to success you were educated and gained experience in operations and management.  Through mutually beneficial arrangements you gained most of your valuable on the ground experience from some employers who took the time to help you build capacities.  Not only did the employers enjoy the fruits of your labor but you also used this to your advantage, to be later applied to your ventures.

Early on in your entrepreneurial endeavors you may most likely had the benefit of being coached and mentored by a successful business person.  That successful entrepreneur was a willing participant to assist you in your own business pathway.  You probably noted that person was also benefiting, with sharpening his or her leadership skills or observing your business dynamics.

Your family and friends were most likely very supportive as you dedicated much time, money and resources to achieving your goals.  Many were patient, and many were willing to assist you to achieve those goals, lending moral and sometimes financial support.

What You Can Give Back as a Successful Entrepreneur

Looking at your pattern and pathway to successful entrepreneurship, you may be able to give back in the same manner to those who are building capacity to be a successful entrepreneur.  Here are some of the constructive things you could do to give back to the business community:

  • Volunteering to business organizations
  • Hosting workshops and presenting successful methods
  • Blogging on business topics
  • Mentoring and coaching
  • Assisting youth entrepreneurship groups
  • Taking an employee under your wings, under your guidance
  • Donating money and other resources if you don`t have the time
  • Encouraging and empowering your business teams to contribute to the same entrepreneur causes
  • Creating a network of professionals across multiple industries that help build capacities
  • Advocating for change and capacity initiatives to the local and Federal governments

If you had the benefit of achieving success and you know others assisted you on your pathway to achieving success, you should consider giving back.  This continuous cycle of good-will is essential in helping the current and future business generations thrive, and strive for success.

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© 2012 Strategy Plan One