Social Media and Online Customer Trends [Infographic]

Strategy Plan One

June 19, 2012 

Social Media and E-commerce

Social media use and e-commerce have strong business connections.  Where are the trends heading?  Are online sales trends through social media on an exponential growth track or on a realistic, small growth trend similar to non social media linked sales?

Here is an interesting infographic from Gloople, and the highlights:

  • Only 9% of commerce currently generated online
  • 60% of consumers shop online quarterly
  • By 2015, 50% of companies will generate online sales through social media or mobile apps
  • Estimated: 192 Million consumers will shop online by 2016
  • Big Jump: Ave. annual online spending by consumers in 2016 over $2,000
  • Big Online Sales globally – estimated to exceed $400 Billion annually by 2016

Social Media Consumer Trends:

  • 20% online purchases within a social media site
  • 40% of Twitter Users search for products & services via Twitter
  • 12% of consumers made purchases due to info found on Twitter
  • 75% more likely to purchase if a friend endorses through social media
  • 34% more likely to share purchase info on social media site than on an           e-commerce site
  • 77% of online shoppers use reviews
  • 81% receive online advice on products & services

Social Media Commerce Facts and Statistics

  • 700 Billion minutes / month spent on Facebook
  • 6.5% click through rate on Facebook walls
  • Don’t forget Google+ …now at 170 M users
  • Pinterest now accounting for 3.6% of referral traffic
  • Pinterest click through rate 3 times more than Google+
  • 65% of global top 100 companies have a Twitter account

social media - online customer trends

Here are some additional Social Media articles, blogs and infographics:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Use, From the Employer Perspective [infographic]

Strategy Plan One

June 17, 2012 

Social Media Use

Social media is everywhere and too hard to avoid and easy to connect, whether at home, on the road using mobile devices, or at work (shhh – using work computer during work hours).  However, employers have long observed the “use at work” trend, and while some encourage use of technology at work, some have implemented acceptable computer and internet use policies limiting or eliminating using social media sites.  Does your company have a policy?

Here is an interesting infographic from Pay Scale highlighting the employer perspective on social media use at work.

  • 55% of Employers have a formal Policy on Social Media Use
  • 42% Employers say “NO” to social media use at work
  • 59% of media companies encourage employees to use social media at work
  • 71% of energy companies forbid using social media at work
  • 65% of companies use social media for human resource recruiting

Social media - Use at work

Source:  Pay Scale

Here are some additional Social Media articles, blogs and infographics:

Twitter Statistics Showing Exponential Growth [infographic]

Digital Marketing – Conversion Opportunities for Business

Social Media Buttons for Targeting Your Business Audience [infographic]

Social Media Statistics on the Fortune 500 Companies [infographic]

Social Media Statistics on Pinterest – Traffic and Online Sales Impacts

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One