June 19, 2012
Social Media and E-commerce
Social media use and e-commerce have strong business connections. Where are the trends heading? Are online sales trends through social media on an exponential growth track or on a realistic, small growth trend similar to non social media linked sales?
Here is an interesting infographic from Gloople, and the highlights:
- Only 9% of commerce currently generated online
- 60% of consumers shop online quarterly
- By 2015, 50% of companies will generate online sales through social media or mobile apps
- Estimated: 192 Million consumers will shop online by 2016
- Big Jump: Ave. annual online spending by consumers in 2016 over $2,000
- Big Online Sales globally – estimated to exceed $400 Billion annually by 2016
Social Media Consumer Trends:
- 20% online purchases within a social media site
- 40% of Twitter Users search for products & services via Twitter
- 12% of consumers made purchases due to info found on Twitter
- 75% more likely to purchase if a friend endorses through social media
- 34% more likely to share purchase info on social media site than on an e-commerce site
- 77% of online shoppers use reviews
- 81% receive online advice on products & services
Social Media Commerce Facts and Statistics
- 700 Billion minutes / month spent on Facebook
- 6.5% click through rate on Facebook walls
- Don’t forget Google+ …now at 170 M users
- Pinterest now accounting for 3.6% of referral traffic
- Pinterest click through rate 3 times more than Google+
- 65% of global top 100 companies have a Twitter account
Here are some additional Social Media articles, blogs and infographics:
- Social Media Use, From the Employer Perspective [infographic]
- Twitter Statistics Showing Exponential Growth [infographic]
- Digital Marketing – Conversion Opportunities for Business
- Social Media Buttons for Targeting Your Business Audience [infographic]
- Social Media Statistics on the Fortune 500 Companies [infographic]
- Social Media Statistics on Pinterest – Traffic and Online Sales Impacts
Business information, resources and tips for the entrepreneur
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