Social Media Impacts on Small Business [infographic]

Strategy Plan One

August 4, 2012

Social Media and Small Business

Small businesses face a significant uphill battle in these economic times to engage and communicate with consumers.  Marketing and communications have vastly changed over the past few years, and with the add-on of social media as a tool, measurable benefits and trends are occurring with the small business sector.

This informative graphic from Bolt Insurance highlights the following small business and social media statistics and trends:

  • 81% of small business use social media to get their message out and engage with customers
  • 95% use email marketing
  • 98% of small business engage in website marketing
  • 62% of businesses not using social media will plan to in the next year
  • 81% that currently use social media will step up efforts in the next year

Top challenges small businesses face according to this survey:

  • 80% claim attracting new customers are the biggest challenge
  • 52% state obtaining referrals as the greatest issue
  • 41% of small business would like to squeeze and maximize results with marketing dollars 

Social media effectiveness:

  • 82% state Facebook as the most effective social media platform
  • 73% of respondents say YouTube most effective
  • 47%  LinkedIn 
  • 47% claim Twitter is the most effective social media site

View some more interesting statistics in the infographic below.

small business marketing

 

Courtesy: Bolt Insurance

As an entrepreneur / small business, it is advantageous to stay on track with developing trends and to design products and services that not only meets current customer demand, but also future consumer needs.  Review and analyze marketing conditions and trends, and plan accordingly.

Here are some additional Social Media articles, blogs and infographics:

More business blogs of interest:

 

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© 2012 Strategy Plan One

Social Media and Online Customer Trends [Infographic]

Strategy Plan One

June 19, 2012 

Social Media and E-commerce

Social media use and e-commerce have strong business connections.  Where are the trends heading?  Are online sales trends through social media on an exponential growth track or on a realistic, small growth trend similar to non social media linked sales?

Here is an interesting infographic from Gloople, and the highlights:

  • Only 9% of commerce currently generated online
  • 60% of consumers shop online quarterly
  • By 2015, 50% of companies will generate online sales through social media or mobile apps
  • Estimated: 192 Million consumers will shop online by 2016
  • Big Jump: Ave. annual online spending by consumers in 2016 over $2,000
  • Big Online Sales globally – estimated to exceed $400 Billion annually by 2016

Social Media Consumer Trends:

  • 20% online purchases within a social media site
  • 40% of Twitter Users search for products & services via Twitter
  • 12% of consumers made purchases due to info found on Twitter
  • 75% more likely to purchase if a friend endorses through social media
  • 34% more likely to share purchase info on social media site than on an           e-commerce site
  • 77% of online shoppers use reviews
  • 81% receive online advice on products & services

Social Media Commerce Facts and Statistics

  • 700 Billion minutes / month spent on Facebook
  • 6.5% click through rate on Facebook walls
  • Don’t forget Google+ …now at 170 M users
  • Pinterest now accounting for 3.6% of referral traffic
  • Pinterest click through rate 3 times more than Google+
  • 65% of global top 100 companies have a Twitter account

social media - online customer trends

Here are some additional Social Media articles, blogs and infographics:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Twitter Statistics Showing Exponential Growth [infographic]

Strategy Plan One

May 27, 2012 

Twitter Statistics

In the past 8 months, the Twitter user base has tripled to approximately 580 Million users…  almost 1/12 of the world’s population.

Where are your business markets?  The biggest percentage of users by country:

  • US :  24.5%
  • Japan: 6.9%
  • India: 5.6%
  • UK: 5.1%
  • Spain: 4.2%
Consider the marketing impact of using Twitter to get your targeted business message out to approximately 140 Million active Twitter users.   Here are some other statistics of interest in this infographic by RIA Novosti.

Twitter Statistics

Courtesy: Rian.ru.

Other business blogs and Infographics on social media:

Social Media Marketing Information:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Buttons for Targeting Your Business Audience [infographic]

Strategy Plan One

May 25, 2012 

Social Media Buttons

Many businesses need to consider what social media platform to use when messaging and targeting audiences, as each represents slightly differing markets. Some provide great referral traffic and significant volumes of traffic to your business.  Some social media platforms are dominated by male users, while others have a majority of female users.

Whether you are focused on Business to Business (B2B) or Business to Consumer (B2C), here are some of the highlights of the business perspectives from this infographic:

  • Largest volumes of uses:  Facebook, Twitter, LinkedIn
  • Female audience majority: LinkedIn, Pinterest, Twitter
  • Male audience majority: Google+, Facebook
  • B2B: LinkedIn, Twitter, Facebook
  • B2C: Stumbleupon, Digg
  • Referral Traffic:  Facebook, Stumbleupon, Twitter, Pinterest
Here is another infographic on social media buttons for business from TheSearchAgents.

social media buttons for busines

Other Social Media blogs and infographics:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Statistics on the Fortune 500 Companies [infographic]

Strategy Plan One

May 22, 2012 

Social Media Statistics

How well are Fortune 500 companies doing in the social media world?  Here’s some more social media statistics on Fortune 500 companies through this Infographic by Go-Gulf web technologies.

Highlights of Fortune 500 companies and integration into social media:

  • Only 23% have corporate blogs, compared to 37% of Inc 500 companies 
  • Majority of blogs centered on consumer goods (clothing, retail, electronics, etc.)
  • 62% have a Twitter account, with Google at the top with 4.8 Million followers
  • 58% have a Facebook page, with Coca-Cola leading with ~ 42 Million likes

social media statistics - Fortune 500 companies

Other blogs on social media you may be interested in:

Strategy Plan One

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Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Statistics on Pinterest – Traffic and Online Sales Impacts [infographic]

Strategy Plan One

May 19, 2012 

Social Media Statistics – Pinterest

Here is some proof that Pinterest, the growing social media pinning site, is gaining massive e-commerce momentum.  Check out these statistics illustrated in this infographic from Shopify on Pinterest:

  • 3rd most popular social media site
  • 145% – daily growth in new users
  • 16% gain (over 2011) stores citing revenue from Pinterest
  • Over 400% increase in online orders from pins over the last 6 months
  • $80 average order through Pinterest

social media statistics - Pinterest

Check out some more interesting social media blogs:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Statistics and Impacts on Business [Infographic]

Strategy Plan One

May 16, 2012

Social Media Statistics

An interesting infographic from Pagemodo has just been released, illustrating the statistics and impacts of social media on businesses.  Here are some highlights of their survey:

What is the biggest benefits:
  • 88% of Brands indicate exposure as one of the biggest benefits
  • 72% claim increased traffic from social media marketing is the biggest 
  • 62% of marketers state improved search rank is the best benefit 
  • Dell claims a 300% traffic improvement with social media 

social media statistics

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur