Social Media and Online Customer Trends [Infographic]

Strategy Plan One

June 19, 2012 

Social Media and E-commerce

Social media use and e-commerce have strong business connections.  Where are the trends heading?  Are online sales trends through social media on an exponential growth track or on a realistic, small growth trend similar to non social media linked sales?

Here is an interesting infographic from Gloople, and the highlights:

  • Only 9% of commerce currently generated online
  • 60% of consumers shop online quarterly
  • By 2015, 50% of companies will generate online sales through social media or mobile apps
  • Estimated: 192 Million consumers will shop online by 2016
  • Big Jump: Ave. annual online spending by consumers in 2016 over $2,000
  • Big Online Sales globally – estimated to exceed $400 Billion annually by 2016

Social Media Consumer Trends:

  • 20% online purchases within a social media site
  • 40% of Twitter Users search for products & services via Twitter
  • 12% of consumers made purchases due to info found on Twitter
  • 75% more likely to purchase if a friend endorses through social media
  • 34% more likely to share purchase info on social media site than on an           e-commerce site
  • 77% of online shoppers use reviews
  • 81% receive online advice on products & services

Social Media Commerce Facts and Statistics

  • 700 Billion minutes / month spent on Facebook
  • 6.5% click through rate on Facebook walls
  • Don’t forget Google+ …now at 170 M users
  • Pinterest now accounting for 3.6% of referral traffic
  • Pinterest click through rate 3 times more than Google+
  • 65% of global top 100 companies have a Twitter account

social media - online customer trends

Here are some additional Social Media articles, blogs and infographics:


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© 2012 Strategy Plan One

Social Media Buttons for Targeting Your Business Audience [infographic]

Strategy Plan One

May 25, 2012 

Social Media Buttons

Many businesses need to consider what social media platform to use when messaging and targeting audiences, as each represents slightly differing markets. Some provide great referral traffic and significant volumes of traffic to your business.  Some social media platforms are dominated by male users, while others have a majority of female users.

Whether you are focused on Business to Business (B2B) or Business to Consumer (B2C), here are some of the highlights of the business perspectives from this infographic:

  • Largest volumes of uses:  Facebook, Twitter, LinkedIn
  • Female audience majority: LinkedIn, Pinterest, Twitter
  • Male audience majority: Google+, Facebook
  • B2B: LinkedIn, Twitter, Facebook
  • B2C: Stumbleupon, Digg
  • Referral Traffic:  Facebook, Stumbleupon, Twitter, Pinterest
Here is another infographic on social media buttons for business from TheSearchAgents.

social media buttons for busines

Other Social Media blogs and infographics:


Strategy Plan One

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One