May 4, 2012
Gone is the traditional method of advertising in the newspaper and radio and in with current social media marketing and advertising platforms. Or are those methods gone?
For sure social media is in and it continues to grow exponentially. Just when you thought user bases were leveling out, a new interest in a platform keeps the level of growth consistent. It seems every week a new wave of more interesting social media platforms emerge. However, business owners must not forget the other forms of marketing that would add value to the marketing mix.
Social media marketing involves the promotion and attention of your business, and engagement between users of social media platforms and your business’ products and services. The use of social media for marketing would be the purpose of gaining traffic and attention to your business.
Whether through short bursts of information using Twitter or detailed Facebook or LinkedIn pages, the absolute benefit to businesses using social media, is that information can be shared quickly across massive audiences. It has been a business to consumer and business to business trend over the past era, but not known if this marketing trend will be long-lasting. If it will be long-lasting, social media marketing may evolve as fast as the whole social media industry itself is evolving.
Marketing Activities – Considerations other than Social Media
Marketing plans could be chalked full of a mix of marketing activities, new and traditional forms. An entrepreneur should dig into developing activities that would be applicable to promoting and getting out the appropriate message on their own product and service mix. Yes, social media may work to a certain extent, but may not be the best avenue for local, personal marketing for example. Entrepreneurs may have to consider forms of advertising and that promote products and service in person, such as trade shows, and promotional events. Differing from social media marketing, trade show events give you the ability to showcase products and services to masses of potential customers, with colourful, interactive displays manned by representatives (actual people) promoting the business.
When developing detailed business and marketing plans, consider the mix the marketing activities based on your intended audience, and what type of method you will use to effectively engage with your audience and raise attention. You may find social media works well in junction with other forms of marketing activities. Carefully weigh your options for marketing activities and measure results from activities. Best results may occur when revising your marketing activities mix.
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© 2012 Strategy Plan One