Travel Site – Inside a Popular Travel Website and Mobile App [infographic]

Strategy Plan One

August 8, 2012

Travel Site – MapQuest Usage Statistics

There are a few sites most go to for travel assistance.  Whether you are looking for maps, places of interest or to map out a travel itinerary, travel sites and their accompanying mobile apps come in handy.

To give an example of how utilized some of these map websites are, here is a look at visitor usage of MapQuest from 2011 in this infographic MapQuest.  Staggering numbers and trends presented include:

  • Over 330 Billion miles routed / logged
  • Concentrated tourism activity along both US coasts
  • Over 14 Million visitors to MapQuest each month
  • Ave 2.4 visits on MapQuest per month per user
  • Ave 2.6 minutes per visit
  • Impressive 7.2 Million MapQuest App downloads

Travel Site

It is interesting to note the popularity of their mobile app, mirroring travel or mapping services for users on mobile devices.  It would be obvious that travel apps need to be more user-friendly while users are “mobile”.  If an app can mirror the services provided on your site, and works well on mobile devices, your strategies and plans should incorporate the development of mobile apps that would be beneficial to your customers.

From Frogloop, here are some helpful tips in planning out a mobile app that meets consumer needs:

  • Establish objectives for the mobile app
  • Define users and market for the app
  • Research, test and measure
  • Define and plan technical development issues
  • Read more tips here from Frogloop

More reading on travel, business and apps:

Strategy Plan One

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One


Mobile User Business Challenges [infographic]

Strategy Plan One

June 14, 2012 

Mobile User – Business Challenges

Growing trends in the use of mobile devices for business has exposed many challenges faced by mobile users.  With revealing these issues, businesses (both on the development and supplier fronts) need to ensure mobile users can effectively and efficiently use their mobile devices to get the work done.   Businesses also need to ensure their own employees are geared up appropriately if the environment is flexible to allow and encourage work on the road and / or at home through mobile devices.

Here is an interesting infographic from  highlighting survey data on what challenges mobile users face.  Businesses should take note and adjust accordingly.

  • 84% of Mobile Users cannot work effectively on the road (platform? programs?)
  • Top places Mobile Users work: Restaurants, air travel, bed (56, 55, & 45% respectively)
  • 50% cite problems receiving timely responses and info from colleagues
  • 48% state issues with trying to connect or can’t connect to work web-based or conference calls
  • 54% express concern with lower personal productivity
  • 46% answered that mobile work caused project delays or missed deadlines
  • 43% experience missing document sections when viewing on a mobile device

mobile user - challenges

Mobile User – Other blogs and articles of interest:

Articles and information on mobile user market:

Strategy Plan One

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One