NHL Starts Up Again

Strategy Plan One

January 19, 2013

NHL 2013 – The Puck Drops

NHL hockey arena (courtesy AP Photo/Gene J. Puskar

After a long lockout, the NHL flurry of activity begins today.  But it is yet to be seen how excepting and forgiving fans and commercial sponsors will be.  Owners have suffered from loss of revenue and players have suffered as well, with loss of lucrative contract salaries for part of the year.  With work stoppages in professional sports, fans lose interest and initially this can be seen in attendance numbers at the first few games.  Commercial sponsors need to be very strategic about annual marketing and advertising activities and budgets, and with the lockout, had to adjust quickly with alternative ways (outside of the NHL) to promote products and services.

NHL 2013 – Recovery

As in past work stoppages in professional sports, the industry usually, slowly recovers.  This is most likely to happen with the NHL, but how long that will take will be the big question.  In these times of economic uncertainty, and knowing NHL revenues are derived from discretionary spending of the consumer, it should be expected that the recovery will be a long gradual one.

It is interesting to observe how the NHL is handling and how NHL owners are offering fan incentives, from free tickets to prize draws, to lure fans back quickly.  Some of these initiatives will accelerate the levels of interest and recovery.

For those NHL fans and sponsors that have stayed loyal, the fun begins today.  Game on!


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History of NHL Stanley Cup Winners [Infographic]

Strategy Plan One

April 10, 2012 

Stanley Cup Winners

We (the small market NHL fans) are about to tune in to the 2012 NHL Stanley Cup Playoffs, cheering for our favorite of the top 16 teams.  The playoffs are big big business for NHL franchise owners and for the surrounding businesses in each of the playoff cities. And it’s massive profit for the Stanley Cup winners.

Here is a brilliant infographic from Hockey-community.com illustrating the history of NHL Stanley Cup Winners from 1893 to date.  To note:

  • Stanley Cup winners Montreal Canadiens, Toronto Maple Leafs, and the Detroit Red Wings have won the most cups (23, 13, and 11 respectively)
  • Since 1918, Canadian teams have won 49 times, while US Teams have won 43 Cups
  • US Teams coming on strong – have won 22 out of the last 30 Stanley Cups and the last 17 Cups
Who will raise the Stanley Cup this year?

  • Stanley Cup Winners

Strategy Plan One


Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One