Travel Site – Inside a Popular Travel Website and Mobile App [infographic]

Strategy Plan One

August 8, 2012

Travel Site – MapQuest Usage Statistics

There are a few sites most go to for travel assistance.  Whether you are looking for maps, places of interest or to map out a travel itinerary, travel sites and their accompanying mobile apps come in handy.

To give an example of how utilized some of these map websites are, here is a look at visitor usage of MapQuest from 2011 in this infographic MapQuest.  Staggering numbers and trends presented include:

  • Over 330 Billion miles routed / logged
  • Concentrated tourism activity along both US coasts
  • Over 14 Million visitors to MapQuest each month
  • Ave 2.4 visits on MapQuest per month per user
  • Ave 2.6 minutes per visit
  • Impressive 7.2 Million MapQuest App downloads

Travel Site

It is interesting to note the popularity of their mobile app, mirroring travel or mapping services for users on mobile devices.  It would be obvious that travel apps need to be more user-friendly while users are “mobile”.  If an app can mirror the services provided on your site, and works well on mobile devices, your strategies and plans should incorporate the development of mobile apps that would be beneficial to your customers.

From Frogloop, here are some helpful tips in planning out a mobile app that meets consumer needs:

  • Establish objectives for the mobile app
  • Define users and market for the app
  • Research, test and measure
  • Define and plan technical development issues
  • Read more tips here from Frogloop

More reading on travel, business and apps:

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