Content Marketing – Targeting Local Markets [infographic]

Strategy Plan One

June 9, 2012 

Content Marketing

Content marketing is the practice of utilizing marketing activities to promote highly relevant, valuable and directed information to key target markets.  Careful crafted content on websites to a specific audience can be a part of Search Engine Optimization (SEO) strategies to engage targeted local markets and drive local customers to your business.

In this infographic from Brafton.com, it is interesting to note 97% of consumers search online for local businesses.  This is good indicator that if you have a store front for products and services that you need to tailor your website with content that potential customers searching online will find easily.

From this infographic, here are the strategic steps to make content marketing drive local SEO:

  1. Find your local audience using analytical tools
  2. Modify your key words to target local audiences
  3. Research to create content
  4. Measure results, revise strategy and repeat 

content marketing

Blogs, infographics and articles on marketing:

Search Engine Optimization (SEO) information and resources:

Strategy Plan One

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© 2012 Strategy Plan One

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