Marketing Opportunities – Changing the Daily Deal Model [Infographic]

Strategy Plan One

May 9, 2012 

Marketing Opportunities

The good and the bad come with the high exposure, volume discount daily deal marketing opportunities.  One company, ConstantContact has come forward with a fresh Save Local daily deals model.  Benefits to this new model include:

  • More Merchant control – on discount, timing, terms
  • Deal sharing incentives – more benefits to the buyer when sharing the deal with others
  • Affordability – no steep revenue sharing
  • Model focuses on long-term relationship building

Check out this infographic from ConstantContact:

marketing opportunities - daily deals model


Through your core business and marketing planning exercises ensure that you analyze your marketing and promotional activities for effectiveness.  Measure you Return on Investment in marketing activities, and revise your marketing plan and activities accordingly.


Strategy Plan One

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© 2012 Strategy Plan One


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