Baseball Sports Marketing [Infographic]

Strategy Plan One

April 6, 2012

Baseball Season 

Basketball, hockey, and now back into a long and fascinating baseball season. Scarborough Research has just completed a Sports Marketing study on Major League baseball.  The business of baseball, their infographic highlights the key points of baseball’s sport marketing data:

  • 49% of US adults are baseball fans (massive American market)
  • 36% of fan base originates from the Baby Boomer Class (ages 45-64)
  • Generation Y (ages 18-29) account for 18% of the fan base
  • Milwaukee (76%) and Philadelphia (70%) are top markets of Generation Y fans
  • 56% of Generation Y fans have shopped at a sporting goods store in the past 3 months

Check out more marketing and business on baseball’s fan base below

baseball season

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