March 3, 2012
In a conference we attended this week for entrepreneurs and small businesses, the over-arching theme between sessions and presentations was overwhelmingly similar. In order to build a new customer base or to build up an existing customer base, entrepreneurs must first focus on building trust, building strong relationships with potential consumers.
In the business examples brought forward in the presentations, the best customer – business experiences were ones where trust was first built with the customer. The customer must believe in what you are selling, promoting, or offering. In today`s business environment, and with instant information to anything under the sun, customers are well-educated and informed prior to making a purchasing decision. Those businesses that take the time building trust and relationships with customers will note that those buying customers have made a personal connection with the entrepreneur and business.
As an entrepreneur you need to promote an environment where customers can ask questions and receive honest, trustful information and advice back. It is in your best interest to provide that honest feedback on whether or not the product or service is the right fit for the consumer. It may come back to haunt you, if you decide to oversell something to your client you worked so hard to get. As mentioned information is readily available and if the consumer finds out they were oversold or ripped off, that relationship will be broken, and obviously that customer will be gone forever. Wipe that repeat revenue off the books.
When trust has been gained, you will gain the customer`s confidence in you as a trustworthy entrepreneur, and will gain confidence in your product or service as something that is absolutely essential to them. Build that relationship and there will be no need to go elsewhere. Providing a trustful business environment is your competitive advantage over other big box stores or corporations that don`t have those strong micro relationships with the consumer. You are in a great position if at the end of the day, you can see a list of repeat customers that all have a connection to you and your business. This is your key to building up your customer base and building increasing revenue streams.
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© 2012 Strategy Plan One