Big Love, Big Business Opportunities around Valentine’s Day

Strategy Plan One

February 14, 2012 



Eager entrepreneurs are always seeking business opportunities around special calendar events.  Valentine’s Day poses another one of those short-term opportunities if you can get in on it early and big.



The National Retail Federation has posted some favorable survey statistics for this year’s love-filled seasonal event:

– average spending per person (dressed like cupid)… $126.03

– an 8.5% increase in spending over last year

– $17.6 billion estimated spending on chocolates, little red heart and cupid arrows

– on average, people will spend $4.52 on their pets

– men will spend an average $168, while women will spend an average of $86

– rounding off the stats – $4.1 billion on jewelry, $3.5 billion on a night out, $1.8 billion will be spent on followers, $1.5 billion on candy, $1.4 billion on clothing and $1.1 billion on gift cards (including those tacky pop up heart cards)

Stats for the technical shoppers, 54% of tablet owners will research and buy products for Valentine’s Day, while 41% of smart phone users will do the same.

So, don’t overlook great short-term opportunities around big commercial events such as Valentine’s Day.

Strategy Plan One

© 2012 Strategy Plan One

Business information, resources and tips for the entrepreneur

Stats courtesy – NRF’s 2012 Valentine’s Day Consumer Intentions and Actions survey, conducted by BIGinsight



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s