Efficiency – Working More with Less in Current Business Environments

Strategy Plan One

July 24, 2012

Efficiency to Survive in the Current Economic Environment

Tough economic times require tough business decisions.  In cases of self-employment, when times are difficult, the onus rests on the business owner to implement contingencies.  When reductions occur in smaller businesses, everyone, including the owner, get busier.  In extreme cases to survive, businesses may reduce operations down to the owner handling all tasks, from management to operations to administration… just to survive.

In order to find efficient methods in operations, businesses insert in tech tools.  However, being connected by mobile devices adds a new dynamic to vacationing business owners, as it has now become part of the norm on vacation.  Business owners are glancing at their emails while sitting on a beach, partaking in a tourism outing, or trying to spend leisure time with family.

In this infographic from Manta, some key trends are emerging in small business and mobile device use, from an external Manta Wellness survey that was conducted in June 2012.

  • 58% of business owners say they are working more than the previous year
  • 70% of those surveyed do not plan to hire any additional staff this summer
  • 71% of business owners express working and responding to emails while on vacation
  • 60% of entrepreneurs state they enjoy vacations more due to their mobile devices (huh?)
  • 68% of respondents say they use mobile devices while using their computers
  • 54% state that they use mobile devices at work to check email (business or personal) and,
  • 24% of business owners use their mobile devices every day

 

efficiency - working more with less

Source: Manta

Business issues – A few points were clear from this survey:

  • Businesses are still facing challenges in this economy - Ensure you plan well in advance.  Business planning should be conducted frequently to help in mitigating around the surprises this economic environment may bring.
  • Business are making adjustments and finding efficiencies – develop operational and human resource plans focused on finding effective, efficient methods with reduced labor and resources.
  • Work-life balance issues at the business owner level doesn’t appear well – we all know these are tough economic times, but strong work-life balance at all levels will keep employers and employees happy and healthy.  Ensure work-life balance exists for healthy minds, bodies and relationships.
  • Effective tools are needed to handle complex volumes of work – Ensure you invest in capabilities to make work easily for you as the business owner and employees.  If mobile devices work well in operations, make it readily available to staff.  Devices like these could be the productivity improvement to handle more work more efficiently.

More business blogs of interest:

 

Strategy Plan One

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Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media, Mobile and Internet Data by the Minute [infographic]

Strategy Plan One

June 22, 2012 

Social Media, Mobile, Internet Data

It is mind boggling how much data we create and digest through multiple forms of electronic media and devices.  Taking the business perspective on the “data created every minute” information in the infographic from Domo:

  • Consumers spend over $272,000 / minute – sites are showing trends in e-commerce fused with social media activities
  • Brands receive ~35,000 likes / minute on Facebook – does your business have a presence in social media sites?
  • YouTube users upload 48 hours of content / minute – Sites with video lead to more sales
  • Mobile increases its user base by 217 every minute – trends are favorable in mobile app and e-commerce through mobile devices
  • Facebook users share almost 700,000 pieces of content / minute – as an astute marketer in your business, create valuable content worth sharing

social media mobile internet data by the minute

Here are some additional Social Media articles, blogs and infographics:

More on Mobile Market and Mobile Apps:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Mobile User Business Challenges [infographic]

Strategy Plan One

June 14, 2012 

Mobile User – Business Challenges

Growing trends in the use of mobile devices for business has exposed many challenges faced by mobile users.  With revealing these issues, businesses (both on the development and supplier fronts) need to ensure mobile users can effectively and efficiently use their mobile devices to get the work done.   Businesses also need to ensure their own employees are geared up appropriately if the environment is flexible to allow and encourage work on the road and / or at home through mobile devices.

Here is an interesting infographic from harmon.ie  highlighting survey data on what challenges mobile users face.  Businesses should take note and adjust accordingly.

  • 84% of Mobile Users cannot work effectively on the road (platform? programs?)
  • Top places Mobile Users work: Restaurants, air travel, bed (56, 55, & 45% respectively)
  • 50% cite problems receiving timely responses and info from colleagues
  • 48% state issues with trying to connect or can’t connect to work web-based or conference calls
  • 54% express concern with lower personal productivity
  • 46% answered that mobile work caused project delays or missed deadlines
  • 43% experience missing document sections when viewing on a mobile device

mobile user - challenges

Mobile User – Other blogs and articles of interest:

Articles and information on mobile user market:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

How do you like those Apps? App Sales [infographic]

Strategy Plan One                                                                                                                     

April 9, 2012 

App Sales

It is interesting to observe the app sales war play itself out across the top platforms, with the notable Blackberry, iPhone and Android companies and developers jockeying for customer revenue.  Even though Blackberry (BB) reports have not been favorable of late, take note of the impressive sales data around BB app sales.  Where BB lacks in volume of apps for its platform, it makes massive ground in the sales per app & return on investment per app.

This infographic from BlogBerry.de highlights data from the three most popular platforms:

  • BB: 70,000+ Apps; Over 6 Million downloads per day
  • iPhone: 500,000 Apps; 66.2% are paid apps; 4 times the Android app sales
  • Android: Over 400,000 Apps available; 79.3% of Apps have been downloaded less than 100 times

App sales - RIM, Apple, Android How they Compare

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social, Mobile, Cloud Gaming – Trends in the Video Game Industry

Strategy Plan One

April 3, 2012 

 

video game industryVideo Game Industry

Social media, online, streaming, and new platforms are all factors that play into the rapidly changing video game industry.  Many video game industry strategies are continuing to build on trends around social media sites, development of new tablet, mobile, handheld and console devices, and faster streamlining internet connections.

 

 

Posed to be a $65-80 Billion industry per year in 2012 and 2013, the emphasis in the video game industry continues on developing apps and games for mobile devices, while still not losing focus on console gaming with PS4 and Xbox 720 slated to début late 2013 or early in 2014.

 

Social Gaming

Building off the social gaming successes of companies like Zynga and Playfish, developers will continue to tie into the building user base of social media sites, now well over 1 Billion users.  However, users and developers are aligning for a far richer, deeper social gaming experience.

 

Last December, Zynga approached a $1 Billion valuation based on valuation tied to the hundreds of millions of social media users who flocked to their “free” games.  Zynga is one of those companies that speculated around revenue generation of a massive base of users.  Solid revenue generating models are developed once companies reach this stage to give assurances to investors.  In most social gaming sites, significant revenues are generated from advertising, rather than pay per use for gaming, and those models will be changing.

 

Offering More Free Access / Micro Payment Models

The movement is not away from free access, but more towards more free.  The objective of many online entertainment gaming companies is to accumulate as many users as possible, and thus, valuation of these sites increase.

 

Revenue models from gaming companies now include “pay by extra-feature”, or added features by subscription.  These tactics, sometimes referred to as “micro-payment” models tap into a user market willing to pay a very low monthly fee for gaming access.

 

Valuation of website inclines with the number of unpaid or paid subscribers.  The economic and business value of high volumes of potential consumers is prized by investors.

 

video game industryMobile Gaming Will Dominate

The mobile and tablet gaming industry is increasing at a good pace, with reference to Nielsen’s annual U.S. Gaming: A 360° View survey (March 2012).  Marketing research firm M2 Research is predicting that the mobile gaming market will blow past the $6 Billion mark in 2012.

 

The use of mobile platforms will continue to grow at alarming rates.  2012 will see the app and game market develop around the new iPad 3, Sony’s PS Vita, and many mobile devices utilizing the Android operating system.

 

Android Operating System (OS) gaming is dominated by users in the 25-34 age brackets.  Android is gaining massive strides as the dominate operating system for mobile smart phone and tablet devices.  By February 2012, 450,000 apps were available for Android.   iPhone gaming has appeared to be penetrating evenly across all age segments.

 

Cloud Gaming

Cloud gaming, which is essentially “Gaming on Demand”, will continue to build in 2012, as it makes it easier and faster for all gamers to connect from any type of mobile to console device.   Cloud streaming gaming is considering similar along the lines of streaming movies.  Here is a YouTube video on Cloud Gaming and its appealing direct, instant streaming features to video game enthusiasts.

 

The gaming industry will generate much interest over the next few years.  Entrepreneurs, developers, and businesses in the industry should keep a frequent eye on the rapidly changing gaming landscape.

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One