Travel Site – Inside a Popular Travel Website and Mobile App [infographic]

Strategy Plan One

August 8, 2012

Travel Site – MapQuest Usage Statistics

There are a few sites most go to for travel assistance.  Whether you are looking for maps, places of interest or to map out a travel itinerary, travel sites and their accompanying mobile apps come in handy.

To give an example of how utilized some of these map websites are, here is a look at visitor usage of MapQuest from 2011 in this infographic MapQuest.  Staggering numbers and trends presented include:

  • Over 330 Billion miles routed / logged
  • Concentrated tourism activity along both US coasts
  • Over 14 Million visitors to MapQuest each month
  • Ave 2.4 visits on MapQuest per month per user
  • Ave 2.6 minutes per visit
  • Impressive 7.2 Million MapQuest App downloads

Travel Site

It is interesting to note the popularity of their mobile app, mirroring travel or mapping services for users on mobile devices.  It would be obvious that travel apps need to be more user-friendly while users are “mobile”.  If an app can mirror the services provided on your site, and works well on mobile devices, your strategies and plans should incorporate the development of mobile apps that would be beneficial to your customers.

From Frogloop, here are some helpful tips in planning out a mobile app that meets consumer needs:

  • Establish objectives for the mobile app
  • Define users and market for the app
  • Research, test and measure
  • Define and plan technical development issues
  • Read more tips here from Frogloop

More reading on travel, business and apps:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media, Mobile and Internet Data by the Minute [infographic]

Strategy Plan One

June 22, 2012 

Social Media, Mobile, Internet Data

It is mind boggling how much data we create and digest through multiple forms of electronic media and devices.  Taking the business perspective on the “data created every minute” information in the infographic from Domo:

  • Consumers spend over $272,000 / minute – sites are showing trends in e-commerce fused with social media activities
  • Brands receive ~35,000 likes / minute on Facebook – does your business have a presence in social media sites?
  • YouTube users upload 48 hours of content / minute – Sites with video lead to more sales
  • Mobile increases its user base by 217 every minute – trends are favorable in mobile app and e-commerce through mobile devices
  • Facebook users share almost 700,000 pieces of content / minute – as an astute marketer in your business, create valuable content worth sharing

social media mobile internet data by the minute

Here are some additional Social Media articles, blogs and infographics:

More on Mobile Market and Mobile Apps:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Mobile User Business Challenges [infographic]

Strategy Plan One

June 14, 2012 

Mobile User – Business Challenges

Growing trends in the use of mobile devices for business has exposed many challenges faced by mobile users.  With revealing these issues, businesses (both on the development and supplier fronts) need to ensure mobile users can effectively and efficiently use their mobile devices to get the work done.   Businesses also need to ensure their own employees are geared up appropriately if the environment is flexible to allow and encourage work on the road and / or at home through mobile devices.

Here is an interesting infographic from harmon.ie  highlighting survey data on what challenges mobile users face.  Businesses should take note and adjust accordingly.

  • 84% of Mobile Users cannot work effectively on the road (platform? programs?)
  • Top places Mobile Users work: Restaurants, air travel, bed (56, 55, & 45% respectively)
  • 50% cite problems receiving timely responses and info from colleagues
  • 48% state issues with trying to connect or can’t connect to work web-based or conference calls
  • 54% express concern with lower personal productivity
  • 46% answered that mobile work caused project delays or missed deadlines
  • 43% experience missing document sections when viewing on a mobile device

mobile user - challenges

Mobile User – Other blogs and articles of interest:

Articles and information on mobile user market:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

App Data – Few Top Earners in Competitive Mobile App Development [Infographic]

Strategy Plan One

May 7, 2012 

App Data

App development, sales and downloads for mobile devices are booming. The app data, from Marketing research firm M2 Research, has been predicted to blow past the $6 Billion mark in 2012 for mobile gaming apps alone.

This infographic from app-promo.com , breaks down the slim minority of app developers who are making a go in app development businesses, while the majority of app developers struggle.  A key fact in this infographic, those entrepreneurs who spend more on marketing to promote their apps, have better success.  Here are some highlights on mobile apps and app developers:

  • 12% earn $50,000 or more per year
  • 11% achieve 500,000 downloads or more
  • Top Earners spend an average of $30,000 on marketing
But:
  • 80% of app developers don’t generate enough revenue for a stand alone business
  • 59% don’t make enough money to break-even on development costs
  • 68% have earned $5,000 or less on their best-selling app
  • 63% experienced 50,000 downloads or less for their top-selling app

App data

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Popular Apps – The Best Apps for Small Business [Infographic]

Strategy Plan One

April 18, 2012 

Popular Apps for Business

Tools and resources are critically important in keeping your business operations competitive and efficient.  Multiple functions require multiple solutions and tools to get the job done more effectively and efficiently.  Thousands of apps are readily available to assist businesses and entrepreneurs in all functions such as sales tracking, marketing, financial management, project management, data backup and payment processing.

Some of the highlights of this infographic produced by Mavenlink include these popular apps in the following functional categories:

Other statistics:
  • Cloud market is estimated to expand to $56 Billion by 2014
  • 30% of small businesses use apps


popular apps - business

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One