Social Media and Online Customer Trends [Infographic]

Strategy Plan One

June 19, 2012 

Social Media and E-commerce

Social media use and e-commerce have strong business connections.  Where are the trends heading?  Are online sales trends through social media on an exponential growth track or on a realistic, small growth trend similar to non social media linked sales?

Here is an interesting infographic from Gloople, and the highlights:

  • Only 9% of commerce currently generated online
  • 60% of consumers shop online quarterly
  • By 2015, 50% of companies will generate online sales through social media or mobile apps
  • Estimated: 192 Million consumers will shop online by 2016
  • Big Jump: Ave. annual online spending by consumers in 2016 over $2,000
  • Big Online Sales globally – estimated to exceed $400 Billion annually by 2016

Social Media Consumer Trends:

  • 20% online purchases within a social media site
  • 40% of Twitter Users search for products & services via Twitter
  • 12% of consumers made purchases due to info found on Twitter
  • 75% more likely to purchase if a friend endorses through social media
  • 34% more likely to share purchase info on social media site than on an           e-commerce site
  • 77% of online shoppers use reviews
  • 81% receive online advice on products & services

Social Media Commerce Facts and Statistics

  • 700 Billion minutes / month spent on Facebook
  • 6.5% click through rate on Facebook walls
  • Don’t forget Google+ …now at 170 M users
  • Pinterest now accounting for 3.6% of referral traffic
  • Pinterest click through rate 3 times more than Google+
  • 65% of global top 100 companies have a Twitter account

social media - online customer trends

Here are some additional Social Media articles, blogs and infographics:

 

Strategy Plan One

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Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Use, From the Employer Perspective [infographic]

Strategy Plan One

June 17, 2012 

Social Media Use

Social media is everywhere and too hard to avoid and easy to connect, whether at home, on the road using mobile devices, or at work (shhh – using work computer during work hours).  However, employers have long observed the “use at work” trend, and while some encourage use of technology at work, some have implemented acceptable computer and internet use policies limiting or eliminating using social media sites.  Does your company have a policy?

Here is an interesting infographic from Pay Scale highlighting the employer perspective on social media use at work.

  • 55% of Employers have a formal Policy on Social Media Use
  • 42% Employers say “NO” to social media use at work
  • 59% of media companies encourage employees to use social media at work
  • 71% of energy companies forbid using social media at work
  • 65% of companies use social media for human resource recruiting

Social media - Use at work

Source:  Pay Scale

Here are some additional Social Media articles, blogs and infographics:

Twitter Statistics Showing Exponential Growth [infographic]

Digital Marketing – Conversion Opportunities for Business

Social Media Buttons for Targeting Your Business Audience [infographic]

Social Media Statistics on the Fortune 500 Companies [infographic]

Social Media Statistics on Pinterest – Traffic and Online Sales Impacts

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media Sites – Valuation Out of Control?

Strategy Plan One

April 16, 2012 

social media sites - valuation Social Media Sites

Social Media sites seem to pop up out of nowhere, gain popularity, and before anyone knows it, the company behind the site is worth millions or billions of dollars.  What is driving business valuation of a current wave of social media sites?

This pattern is very similar to what was seen in the early internet years of internet sites popping up and soon valued at millions of dollars.  There are certain valuation factors that go into valuing web sites and the new wave of social media sites.  Although heavy financial analysis has much weight in valuation, factors such as the number of users, market potential, innovator factors, revenue potential, goodwill and speculation are all considered into the valuation models.

Social Media Sites – Revenue

The biggest revenue driver behind social media sites is advertising revenue.  In approximately 77% of social media sites, ad revenue dominates the revenue streams.  In 2011, Facebook alone was estimated to bring in $2 Billion from ad revenues.  Based on financial analysis formulas and calculations, analysts can determine advertising revenue potential by the number of users, visitors and page views.  Valuation models can involve calculations on potential revenue and future value of earnings or revenue.  Models can factor in complex valuation, with estimates of total revenue potential of social media sites which would include ad, user fees, subscription, licensing and other sources.

social media sitesSocial Media Sites – Number of Users & Market Potential

Even if the social media website has not generated one dime, but has millions of users and potential to earn revenue, speculative valuation can be determined.  An investor will be interested in a business acquisition if there is a projected return on investment.  A website that contains an existing, massive base of subscribed members, paid or unpaid membership base, would be appealing to an investor.

Most investors are looking at the revenue potential and would be interested if the valuation of that same asset has been projected to increase.  Obviously the investor may be looking for a return based on an asset turnover a few years down the road when selling off the acquired business.

Information, Mechanics and Proprietary Features of Social Media Sites

Valuation factors may also include value based on the mechanics and functionality of the website.  Through some analysis of backlinks and SEO, some automated valuation models can determine valuation of a website based on the standards created by other existing websites.  The value of the content is also important, along with any proprietary and/or patented features, widgets and coding, original to that website.

Speculation of Social Media Sites

Those in the technology field may fuel speculators by stating the what the next greatest social media sites will be, citing the next greatest thing on the internet.  When that buzz occurs, so does the buzz around the speculation on value.  Once again like other valuation factors, speculation may be driven by revenue potential.  Speculators may estimate the market potential, number of future users, future revenue, future return for investors.

Social Media Site – Valuation of Assets and Goodwill

In most acquisition projects, business valuation is undertaken to determine the valuation of assets and the valuation of goodwill.  Goodwill is the valuation of the intangibles (non-assets of the company) such as the name of the company, the Brand of products and services, and the value of relationships with the audience.  Goodwill in the name will be carried forward with the new owner or investor, as long as names or Brands, or customer appeal do not change that much.  Speculation sometimes drives up the valuation of goodwill, and sometimes investors must gamble with investing on an acquisition that has a high goodwill valuation attached to it.

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Mommy Blogger Domination [Infographic]

Strategy Plan One

March 29, 2012 

The big business world of Mommy Blogging is illustrated brilliantly in this infographic below, courtesy of infographicsarchive.com.

Mommy blogger huge numbers:

  • 4.2 Million Mommy bloggers and growing  
  • 33% of bloggers are Moms
  • Social Media – 79% of Moms are active on social media
  • Over 81 Million women active in social media on a weekly basis
  • US Moms spend $2.1 Trillion per year

mommy blog

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

The Massive World of Social Media…and its Growing [Infographic]

Strategy Plan One

March 20, 2012 

Social Media Prism

This social media prism courtesy of TheConversationPrism.com illustrates the depth and variety of social media platforms in a multitude of categories.  If you thought you were doing well immersing into a few social media platforms, you may want to revisit your strategy around social media.  There is always the possibility that another platform may work better, with targeted messaging to the right target audience.  Or maybe there is a different form of media that would achieve better results.

Whatever your business purpose is for social media, you will find this Infographic swirl – prism amazing and interesting  (Click on the graphic to take you to theconversationprism.com  for a higher level of detail).

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Age Statistics and Breakdown on Social Media Sites (Infographic)

Strategy Plan One

March 17, 2012 

Social Media Statistics

Different social media sites are used by different age groups for differing purposes.  Whether you use social media sites for business or other social means, you may find after reviewing stats and infographics such as this, you may want to alter or focus attention on sites that cater to certain age groups.

Courtesy of Pingdom.com and data from Google Ad Planner, here is an interesting age distribution breakdown of users on different social media sites.

Social Media Statistics – Infographic

Age Distribution Across Social Networking Sites

 

From the above graphic, you can see that younger users dominate sites such as Bebo and MySpace and Xanga.  The more mature age groups, possible more engaged in using social media for career or business purposes, are the majority users on Twitter, Digg, Delicious, LinkedIn, and Classmates.

Targeting and the messaging around your products and services, or for other social means, is critically important.  Knowing statistics around age demographics on social media sites will help shape your marketing strategy and assist you to get the right message to the right target market.

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

 

 

Infographic – Social Media Money Makers

Strategy Plan One

March 14, 2012 

Check out this interesting, colorful infographic from USBundles.com illustrating how social media sites make their piles of money.  To note, the ad-based revenue has been strong and is projected to continuing growing.

Infographic courtesy of USBundles.com

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One