Employee Satisfaction and Links to Success

Strategy Plan One

August 18, 2012

Employee Satisfaction

Oh no, we could all see the coming.  We could all feel the tensions in the office.  Everyone, every worker has been on edge.  With poor global economic conditions how could anyone feel great about their workplace and about their future employment.

The past few years, businesses have experienced troubling times, and that is an understatement.  At the very core of every operation is the workers.  A business cannot function without its’ valued workforce, and keeping them happy in these times is challenging.

However, there are significant signs that employees who are engaged and happy lead to greater success, productivity and profitability.  When efforts are made by management, productivity improvements can occur even in these tough economic times.

This infographic from Social Cast highlights this linkage of employee satisfaction with success.

Employee Satisfaction – Top 5 Factors

  • Job security (63%)
  • Benefits (60%)
  • Compensation and pay (57%)
  • Opportunity to use skills (55%)
  • Feeling safe in the workplace (54%)

Engagement:

  • 86% of engaged employees express happiness in the workplace
  • Highly engaged organizations experienced 87% less turnover and 20% productivity improvement

Check out more interesting facts and statistics in this infographic.

Employee Satisfaction

Source: Social Cast

More on Management, Employees, and HR:

More business blogs of interest:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media – Getting Organized With a Task List

Strategy Plan One

August 11, 2012

Social Media – Task List

Do you have a new or existing business and feeling overwhelmed with trying to keep up with all the activities you feel you need to accomplish, on the multitude of social media platforms?  You may not be alone as there are endless activities you could complete, in a swirling universe of social media, all for different reasons and objectives.

Here in this infographic is an example of what The Whole Brain Group classifies as a “Sensible Social Media Checklist” of activities.

social media - task list

 

Source:  The Whole Brain Group 

Social Media Marketing

So what’s in your social media strategy?  What do you plan to tackle on a daily, weekly, and monthly basis.  The above infographic gives us a glimpse of something that may work for one company.  Ensure you plan out your social media strategy and activities.  Test out and measure your efforts.  Constantly be looking to improve and revise your strategy and activities for better results.  Make it applicable to your business and to the way you engage and communicate with your customers.

In developing your social media plan:

  1. Establish your objectives
  2. Investigate methods to communicate and engage your customers
  3. Develop some options for marketing activities
  4. Determine social media platforms that would be applicable 
  5. Develop a plan of social media activities  (social media task list)
  6. Estimate the marketing budget
  7. Implement, test, measure, analyze
  8. Revision and continuous improvement for better results

 

Here are some additional Social Media articles, blogs and infographics:

More business blogs of interest:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

 

Social Media Impacts on Small Business [infographic]

Strategy Plan One

August 4, 2012

Social Media and Small Business

Small businesses face a significant uphill battle in these economic times to engage and communicate with consumers.  Marketing and communications have vastly changed over the past few years, and with the add-on of social media as a tool, measurable benefits and trends are occurring with the small business sector.

This informative graphic from Bolt Insurance highlights the following small business and social media statistics and trends:

  • 81% of small business use social media to get their message out and engage with customers
  • 95% use email marketing
  • 98% of small business engage in website marketing
  • 62% of businesses not using social media will plan to in the next year
  • 81% that currently use social media will step up efforts in the next year

Top challenges small businesses face according to this survey:

  • 80% claim attracting new customers are the biggest challenge
  • 52% state obtaining referrals as the greatest issue
  • 41% of small business would like to squeeze and maximize results with marketing dollars 

Social media effectiveness:

  • 82% state Facebook as the most effective social media platform
  • 73% of respondents say YouTube most effective
  • 47%  LinkedIn 
  • 47% claim Twitter is the most effective social media site

View some more interesting statistics in the infographic below.

small business marketing

 

Courtesy: Bolt Insurance

As an entrepreneur / small business, it is advantageous to stay on track with developing trends and to design products and services that not only meets current customer demand, but also future consumer needs.  Review and analyze marketing conditions and trends, and plan accordingly.

Here are some additional Social Media articles, blogs and infographics:

More business blogs of interest:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Marketing Tips for Better Customer Engagement and Results [infographic]

Strategy Plan One

July 12, 2012

Marketing Tips

In business it is critical to interact and communicate with customers to get the sense of what customers want and if your business is meeting their needs.  The more frequent, valuable, and genuine your interactions and communications are, the more trust you will build with your potential and existing client base.

Some simple marketing, business tips produced in an infographic by Mindspress, highlight the small things you can do to build better rapport with clients.  By making small adjustments and improvements in activities, you can achieve greater exposure in the environment and communities, and better results with customers.

  • Communications – gather customer contact information such as email to give you an avenue to engage and offer to the customer frequently.
  • Asking for feedback – the ability for customers to provide a feedback and reviews will create buzz around your products and services.  It also helps in creating traffic and in spreading the word through multiple sources and Google searches.
  • Community involvement – according to this article, giving back to the community, such as volunteering, sponsoring, and donating creates greater exposure for your business.  It helps improve morale for those who feel good with their involvement in communities.  Customers will take note!
  • Revised Marketing & Business Planning – it is extremely important to review your marketing and operational activities, to measure and to analyze the results of anything you are doing.  The global, domestic and local markets and business conditions change frequently … so should your marketing activities, marketing plan and business plan.  Stay on top!
  • Continuous Learning Environment – you need to keep a pulse of customer feedback and to incorporate the constructive messaging back from the customer.  When the customer is telling your something after their purchase, they are informing you (as an added benefit to you) that they invested in you, and in order to keep them you need to improve the experience, product or service.  Listen well and incorporate changes based on feedback.

marketing tips

Source: Mindspress.com

More on Marketing:

More business blogs of interest:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One