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NHL Starts Up Again

Strategy Plan One

January 19, 2013

NHL 2013 – The Puck Drops

NHL hockey arena (courtesy AP Photo/Gene J. Puskar

After a long lockout, the NHL flurry of activity begins today.  But it is yet to be seen how excepting and forgiving fans and commercial sponsors will be.  Owners have suffered from loss of revenue and players have suffered as well, with loss of lucrative contract salaries for part of the year.  With work stoppages in professional sports, fans lose interest and initially this can be seen in attendance numbers at the first few games.  Commercial sponsors need to be very strategic about annual marketing and advertising activities and budgets, and with the lockout, had to adjust quickly with alternative ways (outside of the NHL) to promote products and services.

NHL 2013 – Recovery

As in past work stoppages in professional sports, the industry usually, slowly recovers.  This is most likely to happen with the NHL, but how long that will take will be the big question.  In these times of economic uncertainty, and knowing NHL revenues are derived from discretionary spending of the consumer, it should be expected that the recovery will be a long gradual one.

It is interesting to observe how the NHL is handling and how NHL owners are offering fan incentives, from free tickets to prize draws, to lure fans back quickly.  Some of these initiatives will accelerate the levels of interest and recovery.

For those NHL fans and sponsors that have stayed loyal, the fun begins today.  Game on!

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2013 Strategy Plan One

 

 

Keeping up with Creativity

Strategy Plan One

September 9, 2012

Creativity

We have all been there.  Planning, writing, blogging, tipping and then we hit the wall with no creativity left to continue.  Seems to happen frequently with some, while others never seem to have a problem cranking out volumes of interesting, valuable information.

As an entrepreneur, executive or specialized staff working in an organization, you need to keep up with your creative edge.  Creativity helps you and your business stay on the leading edge as it is applicable to so many facets of business.  Business plans, marketing plans, product and service offerings, campaigns, projects, methods, processes … all require a significant degree of creativity to make things stand out.  Creativity takes plans, products, and processes to the next innovative level, sometimes leading to a competitive advantage over the competition’s standards.

Here is a brilliant infographic from Copyblogger, that illustrates some major creative blocks and how to bust out of them to maintaining your high level of creativity.

Creativity

Source:  Copyblogger

Summarizing some tips to bring out your best creativity:

  • Maintain creativity as a priority in your business and personal development
  • Take a breather – writers can face exhaustion; take a break mentally and physically and watch creativity come back
  • Jump on some ideas after researching, reading and analyzing others’ work
  • Take mental notes of objects, scenarios and people in your environment and how it relates to your topic (you will be surprised at the content you can create from this)
  • Diet – the brain needs nutrients; many studies have show that healthy diets fuel the brain
  • Ask a colleague for input, ideas, co-authoring (will generate ideas and content that you would add on to others)
  • Colors can activate creativity; tune into, focus on colors
  • Sound can create a response in you
  • Confidence – high level of confidence and you will be always ready to go
  • Don’t get stuck in perfection; no one is perfect
  • Don’t feel your work isn’t valuable as your work can have a significant impact on 1 person, 100 people, or a massive crowd
  • General rule – quality is always best; don’t feel pressured to pump out massive volumes of material
  • Set up a schedule of focused time; distractions and not getting organized can cause stress which causes mental blocks

More on creativity:

More on business and entrepreneurship:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Back to Business This Fall

Strategy Plan One

September 8, 2012

back to businessFall Business Period

A week has passed in September… families, communities and the education system are all adjusting to the “back to school” phase of the year.  For many students, young and old, back to school represents a period of renewal, of fresh starts, starting up again.

However, this positive energy can be easily transferred over to the business sector, for existing and budding entrepreneurs.

New entrepreneurs can take advantage of the fresh start approach, planning their initial strategies for the Fall, Winter and 2013 periods.  Some fiscal year periods start in the Fall for good reasons related or integrated into the government fiscal years, or corporate fiscal years.   Existing businesses should refresh their business plans to reflect any market or industry changes that have occurred on local, global and international scales.  Building on successes and results from the previous business cycles, businesses should tweak business and marketing plans accordingly.

Establishing Goals this Fall

Get serious about business and personal development this Fall.  Always as a first step, establish some aggressive, achievable goals and objectives.  Without goals and objectives you won’t be able to set some strategic directions for yourself and your business.  Ensure your goals are achievable, measurable, and that you apply flexibility to adapt and revise goals and strategies.

Business Ideas and Hints for the Fall

Here are some helpful hints and ideas to think about some positive steps to take in business and personal development this fall:

  • Planning – Always a great idea as part of your core activities to review, tweak your business and marketing plans
  • Scan your business environment and competitors - develop some products or services that will be a bit different or new to your market
  • Capacity and Skill development – naturally many classes are offered in the Fall schedule; good time to brush up on business skills
  • Product and Service Offerings – review your results to date and revise if necessary heading into the Fall, Winter and 2013 periods
  • Refresh, redesign – Whether you have a store front or website, take a look at your layout and seek feedback from customers for better designs and layout
  • Communications and Outreach – develop new communications to your customers; utilize social media for extended outreach and measure your effectiveness on social media
  • Generate Fall Buzz, Interest – generate new and continued interest in your company, your products and services; offer Fall free or trial offers

Check out these Fall Business Strategies:

More reading on business topics:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Employee Satisfaction and Links to Success

Strategy Plan One

August 18, 2012

Employee Satisfaction

Oh no, we could all see the coming.  We could all feel the tensions in the office.  Everyone, every worker has been on edge.  With poor global economic conditions how could anyone feel great about their workplace and about their future employment.

The past few years, businesses have experienced troubling times, and that is an understatement.  At the very core of every operation is the workers.  A business cannot function without its’ valued workforce, and keeping them happy in these times is challenging.

However, there are significant signs that employees who are engaged and happy lead to greater success, productivity and profitability.  When efforts are made by management, productivity improvements can occur even in these tough economic times.

This infographic from Social Cast highlights this linkage of employee satisfaction with success.

Employee Satisfaction – Top 5 Factors

  • Job security (63%)
  • Benefits (60%)
  • Compensation and pay (57%)
  • Opportunity to use skills (55%)
  • Feeling safe in the workplace (54%)

Engagement:

  • 86% of engaged employees express happiness in the workplace
  • Highly engaged organizations experienced 87% less turnover and 20% productivity improvement

Check out more interesting facts and statistics in this infographic.

Employee Satisfaction

Source: Social Cast

More on Management, Employees, and HR:

More business blogs of interest:

Strategy Plan One

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Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Employee Recognition – Key to Improving Performance and Morale

Strategy Plan One

August 14, 2012

Employee Recognition and Feedback

Gathering feedback from staff and customers is essential to moving forward with your continuous improvement processes.  It is always best to seek internal and external objective input into your business operations.  However, in certain business environments, management and employees may not necessarily be connected, leading to a lack of feedback and recognition.

Here, in this infographic from Rypple, statistics and impacts of management-employee communications highlight:

  • 65% feel they don’t receive enough feedback in the workplace 
  • 34% of managers want to engage staff and provide more feedback
  • The larger the company and the higher the status of the executive, the feedback gap widens
  •  Veteran managers want to provide more input to staff

Key messages on feedback and recognition:

  • Feedback and recognition improves morale, less costly mechanisms to achieve performance improvements
  • Employees are more engaged in operations, the business and objectives when recognized by management for their efforts

employee recognition and feedback

Source: Rypple

It is clear that there is a correlation between constructive management feedback and employee job satisfaction, performance and morale.  It’s in your best interest to ensure you implement strong feedback mechanisms and employee-management performance appraisals to help build capacities in your organization.

More on Management, Employees, and HR:

More business blogs of interest:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

Social Media – Getting Organized With a Task List

Strategy Plan One

August 11, 2012

Social Media – Task List

Do you have a new or existing business and feeling overwhelmed with trying to keep up with all the activities you feel you need to accomplish, on the multitude of social media platforms?  You may not be alone as there are endless activities you could complete, in a swirling universe of social media, all for different reasons and objectives.

Here in this infographic is an example of what The Whole Brain Group classifies as a “Sensible Social Media Checklist” of activities.

social media - task list

 

Source:  The Whole Brain Group 

Social Media Marketing

So what’s in your social media strategy?  What do you plan to tackle on a daily, weekly, and monthly basis.  The above infographic gives us a glimpse of something that may work for one company.  Ensure you plan out your social media strategy and activities.  Test out and measure your efforts.  Constantly be looking to improve and revise your strategy and activities for better results.  Make it applicable to your business and to the way you engage and communicate with your customers.

In developing your social media plan:

  1. Establish your objectives
  2. Investigate methods to communicate and engage your customers
  3. Develop some options for marketing activities
  4. Determine social media platforms that would be applicable 
  5. Develop a plan of social media activities  (social media task list)
  6. Estimate the marketing budget
  7. Implement, test, measure, analyze
  8. Revision and continuous improvement for better results

 

Here are some additional Social Media articles, blogs and infographics:

More business blogs of interest:

 

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One

 

Travel Site – Inside a Popular Travel Website and Mobile App [infographic]

Strategy Plan One

August 8, 2012

Travel Site – MapQuest Usage Statistics

There are a few sites most go to for travel assistance.  Whether you are looking for maps, places of interest or to map out a travel itinerary, travel sites and their accompanying mobile apps come in handy.

To give an example of how utilized some of these map websites are, here is a look at visitor usage of MapQuest from 2011 in this infographic MapQuest.  Staggering numbers and trends presented include:

  • Over 330 Billion miles routed / logged
  • Concentrated tourism activity along both US coasts
  • Over 14 Million visitors to MapQuest each month
  • Ave 2.4 visits on MapQuest per month per user
  • Ave 2.6 minutes per visit
  • Impressive 7.2 Million MapQuest App downloads

Travel Site

It is interesting to note the popularity of their mobile app, mirroring travel or mapping services for users on mobile devices.  It would be obvious that travel apps need to be more user-friendly while users are “mobile”.  If an app can mirror the services provided on your site, and works well on mobile devices, your strategies and plans should incorporate the development of mobile apps that would be beneficial to your customers.

From Frogloop, here are some helpful tips in planning out a mobile app that meets consumer needs:

  • Establish objectives for the mobile app
  • Define users and market for the app
  • Research, test and measure
  • Define and plan technical development issues
  • Read more tips here from Frogloop

More reading on travel, business and apps:

Strategy Plan One

http://strategyplanone.com

Business information, resources and tips for the entrepreneur

© 2012 Strategy Plan One